Leadership & Vision

Guided by Purpose.

Driven by Design.

Meet the women redefining the digital landscape. Merging strategic foresight
with uncompromising creativity to build brands that matter.

We believe in the power of perspective.

Founded in 2025, our journey began with a shared determination to change the narrative around menstrual care. We saw a clear gap in the market for sanitary pads that are not only environmentally responsible, but also uncompromising in hygiene, safety, and comfort.

Our partnership is built on balance and shared purpose. Innovation meets compassion. Science meets sustainability. Together, we don’t just create products — we create solutions that respect women’s bodies and the planet they live on.

PALESA MOJI

Palesa Moji is a chemical and nuclear engineer with 23 years of experience in production, operations, and maintenance. She obtained MSc in Chemical Engineering and BSc Hons in Nuclear Science and Engineering from North West University.
She began her career in the petroleum industry at Sasol, gaining extensive experience in refinery processes. Working at Eskom nuclear power plant, she spent three years immersed in nuclear regulations, operations, safety, and new build projects. Later, she moved to coal power plants at Eskom with a speciality in water processes. She later moved to private sector in the year 2020 to date and she is currently serving as Head of Operations at Swan Instrumentation South Africa which specialises with quality monitoring in water, wastewater, food, beverage, pharmaceuticals and petroleum industries.

She specialises in raw water treatment processes, including clarification, sand filtration, ultrafiltration, membrane filtration, and ion exchange, and understands the associated regulations and environmental requirements. In 2020, she expanded her expertise to atmospheric water harvesting, a novel and promising technology in Africa that offers innovative water generation solutions during times of drought and global warming.
She additionally acquired experience in reliability maintenance strategies, risk-based inspections (RBI), and project life cycle management. Furthermore, her background includes sales, marketing, supply chain management, and ESG. With experience in business development, investments, budgeting, tender processes, and serving in organisational boards, she demonstrates a holistic understanding of organisational operations.

Palesa is passionate about mentorship and coaching, she serves as an assessor, reviewer, and moderator for the Engineering Council of South Africa (ECSA), guiding aspiring technologists and engineers on their professional registration journey. She contributes her skills and expertise to various projects and organisations. Throughout her career, she has received numerous nominations and recognitions that continue to motivate her pursuit of excellence.

Shamima Essop

With over 35 years of experience across the legal, commercial, and manufacturing sectors, [Name] is a distinguished business leader dedicated to innovation and social upliftment. She currently serves as the CEO and Director of River of Wealth CC, COO of B2T (Pty) Ltd, and Deputy President of the Common Wealth Business Women’s Board SA.
 
A pioneer in green technology, [Name] is leading the launch of Africa’s first commercially scaled, fully biodegradable sanitary pad. Through B2T (Pty) Ltd, she has secured an international license to produce biodegradable PLA (“plastic”) in South Africa, driving initiatives in Green Menstrual Waste Management.
 
Beyond business, [Name] is a committed philanthropist. As a Founding Member of the Women’s Interest in Africa’s Future (WIIAF) NPO, she fights to end period poverty and empower women through education. Her extensive board memberships include the Minara Chamber of Commerce, WIBT, and the SA CGBW Board, where she focuses on strengthening diplomatic ties and trade relationships. Recently appointed to the Africa Billionaire Investment network, she now leads the “Tigers Tent” project, guiding entrepreneurs from ideation to commercialization.
 
Qualifications & Fellowships:
  • MBA & HR Diploma (UNISA)
  • PTA Intesol (Wits)
  • Fellowship Recipient, Al Nuraa Institute of Business Women
Shamima

Dr. Imaan Essop

Medical Doctor & Health Advocate
 
Dr. Imaan Essop is a dedicated medical practitioner committed to delivering evidence-based, patient-centered care. With a specialized focus on women’s health and preventative medicine, her clinical approach prioritizes safety, long-term wellbeing, and informed decision-making.
 
Dr. Essop is passionate about bridging the gap between complex medical science and everyday health choices. She actively advocates for products and practices that support both physiological balance and environmental responsibility, believing that true healthcare extends beyond treatment to include education and empowerment. Defined by integrity, scientific rigor, and compassion, Dr. Essop is dedicated to improving health outcomes through responsible, future-focused solutions.